Here at The Stephen Longfellow Academy, all students study ICT at Key Stage 3 and they will cover a comprehensive range of topic areas. The ICT curriculum builds on the teaching at Key Stage 2 and covers three main strands:
- Digital Literacy
- ICT
- Computer Science
- Introduction to Business
Each half term throughout Key Stage 3, students complete a new ICT project covering the four main strands mentioned above. Within these units we have placed an emphasis on developing transferrable ICT knowledge, understanding and skills.
Over this half-term, they key learning objectives for the learners have been to develop understanding of marketing tools used within Business. Learners have focused on the “4P’s” of the marketing mix (Product, Price, Place, Promotion). The Marketing Mix refers to those elements of a firm’s marketing strategy which are designed to meet the needs of the customers. Learners have taken each concept and applied this to a business context and have had to evaluate themselves in the success of their own marketing mix.
As part of our learner’s curriculum and the development of computer skills, we strongly believe that the use of the web and technology is hugely worthwhile and an essential tool as they grow up in the modern digital world as it becomes a platform they use to learn, play, socialise and express themselves. As there are always concerns about children having access to undesirable materials, we have designed a curriculum which aims to improve their own understanding of e-safety issues so they can learn to use the internet and all digital media in a safe and secure way.